Roll Up Your Sleeves for the COVID-19 Vaccination: Advertising Banner at Berlin Cathedral During the Pandemic

The large banner displaying the slogan “#ÄrmelHoch – for the COVID-19 vaccination” on Berlin Cathedral formed part of the official vaccination campaign by the Federal Ministry of Health (BMG). Launched on 15 March 2021, this initiative was a collaboration between the Cathedral and the BMG, aiming to encourage public participation in the vaccination effort through a collective appeal.

The campaign, titled “Germany rolls up its sleeves for the COVID-19 vaccination”, was supported by the Robert Koch Institute and the Federal Centre for Health Education. It was developed and implemented by the advertising agency Scholz & Friends, the BMG’s lead creative agency.

According to Cathedral officials, the funds received in exchange for using the façade as advertising space were directed towards supporting the church’s spiritual and cultural activities.